CANTONESE
OPERA
Inspiration
Inspired by the Big Bang theory, circles have existed since the dawn of time and can be witnessed in the echoes of sound. They symbolize the circle of life and nature's unending laws, encompassing the transformations of all things.
It is a significant form of Chinese theatre originating in Guangdong Province located in southern China. It has gained popularity in Guangdong, Guangxi, Hong Kong, Macau, and Southeast Asian Chinese communities.
Distribution
Many popular plays performed nowadays, like "The Flower Princess" or "The Purple Hairpin", have their origins in the Ming and Yuan Dynasties. The productions include dialogue and scripts in Cantonese and used to feature male actors playing all female parts up until the 20th century.
Concept
Combining Cantonese opera and meta-verse is my core idea. The combination of Cantonese opera and the metaverse is the core concept of my project. The use of metaverse technology as an emerging medium offers a promising platform for the dissemination of Cantonese opera to a wider public, especially to the younger demographic. My aim is to explore the potential of promoting Cantonese opera through the metaverse format.
Status
New entertainment on the rise
Aging audience
Old performance facilities
Ageing of the cast
Persona
Age: 30 years old, Post-90s
A consumer staple with a single interest in life and a penchant for trying new brands. The "cheap life", the late night crowd.
Consumer Pain Points ：Workaholics
Age: 25 years old, Post-95s
They are the "new generation of independent women" with independent thinking, strong personalities and self-confidence, with a clear vision of work and life.
Consumer Pain Points： Lack of time to try new things
Age: 23 years old, Post-00s
Post-00 college student with a small amount of savings, ready to step into society. Emerging consumer mainstay, eager to be noticed.
Consumer Pain Points：meagre income Weak interpersonal relationships
Logo Design
Icon Design
Color Design
Brand Design
The logo symbol was eventually a Memphis-style geometric arc and a brand animation, symbolising the direction of Cantonese opera towards post-modernism in a meta-universe state.
APP Design
Cantonese Opera Crown Design
the first crown was inspire form the ancient Roman Mythology “Poseidon”, and combined with the traditional Cantonese opera crown, and also
Card Design
Tickets Design